UX, What is it?

You may have heard of the term UX before in terms of business development. Oftentimes people use it interchangeably with UI. While you may be tempted to do so, you should know that they are two totally different concepts. UX is an abbreviation for User Experience. It’s the manipulation of a digital platform so that users have a better experience with whatever it is they are using. Are they enjoying their time spent using a product? It takes into account all of the parts of a digital experience like colors, images, videos, how they found the platform, and how they felt after the platform. 

How do you measure UX?

We measure UX through the following metrics:

• Usable
• Useful
• Desirable
• Accessible
•  Credible
• Findable

Whatever product or service your agency offers, a good way to increase UX is to comb through your product and ask yourself the questions that correspond with the metrics above. When you combine the above metrics what you get is the perceived value of your product. Try to put yourself in the shoes of your intended audience and work through your product. Taking the time to do this can reveal areas that need improvement.

UX also ties into SEO. One major facet that google measures in its algorithm is accessibility. If someone has poor eyesight, how are they able to view your website? The colors you use could make reading text harder, or if your font is too small it may be difficult to follow along. These are all considerations you must make when thinking about the user experience your product has. Curious about how taking advantage of UX can amplify your conversions? Give us a shout at marketing@forgeyourapp.com