Boost Engagement by Sharing Trending Content Effectively

In today’s digital age, content is king, and creating compelling content consistently can be a challenge for many insurance agencies. However, the key to engaging your audience is not always in creating brand new content from scratch. Instead, one strategy is to share what’s already popular.

By sharing popular content, you can leverage the power of trending topics to increase engagement, without having to invest significant time and resources into creating new content. Sharing popular content can also help you build trust with your audience by demonstrating your expertise in the insurance industry.

But how can you find and share popular content that’s relevant to your audience and your brand? This guide will provide insurance agency owners with tips and best practices for leveraging popular content to boost engagement and grow their business.

In the following sections, we will discuss why sharing popular content is important, how to find relevant and engaging content, how to share it effectively on social media, and how to measure the success of your content strategy. By the end of this guide, you’ll have a better understanding of how to feed the content monster and create a successful content strategy for your insurance agency.

 

Why Share Popular Content?

In today’s digital landscape, the importance of social media for businesses cannot be overstated. Social media platforms provide a powerful tool for insurance agencies to engage with their audience and build their brand. However, creating compelling content consistently can be a challenge for many businesses.

Sharing popular content is one way to overcome this challenge. Popular content refers to content that is currently trending, widely shared, and resonating with your audience. Sharing popular content can help you achieve several benefits, including:

1. Saving Time and Effort: Creating new content from scratch can be time-consuming and resource-intensive. By sharing popular content, you can leverage the work of others and save time and effort while still engaging your audience.
2. Demonstrating Expertise: Sharing relevant and timely content can demonstrate your expertise in the insurance industry. By sharing popular content, you can show your audience that you’re up-to-date on the latest trends and news in your industry.
3. Increasing Engagement: Sharing popular content can help you increase engagement with your audience. By sharing content that’s already resonating with your audience, you’re more likely to spark conversations and interactions that can help you build relationships with your audience.
4. Boosting Brand Awareness: Sharing popular content can also help you increase brand awareness. When you share content that’s relevant and engaging, you’re more likely to attract new followers and potential customers to your social media channels.

In summary, sharing popular content can save time and effort, demonstrate expertise, increase engagement, and boost brand awareness. By understanding the benefits of sharing popular content, insurance agency owners can begin to incorporate this strategy into their content marketing efforts.

 

How to Find Popular Content

Now that we understand the benefits of sharing popular content, the next step is to find content that’s relevant and engaging for your audience. Here are some tips for finding popular content:

1. Use Social Media: Social media platforms are a great resource for finding popular content. Follow industry influencers, popular hashtags, and industry-specific accounts to stay up-to-date on trending topics.
2. Leverage News Sources: Stay current on news and events in the insurance industry by following industry-specific publications, such as Insurance Journal or Property Casualty 360.
3. Conduct Keyword Research: Use keyword research tools to identify relevant and popular topics in the insurance industry. This can help you identify trending topics and popular search queries that you can leverage in your content strategy.
4. Analyze Competitors: Check out what your competitors are sharing on social media and their website. This can help you identify popular content in your industry and stay competitive.
5. Engage with Your Audience: Engage with your audience and ask them what type of content they want to see. This can help you identify popular topics that are relevant to your audience.

Once you’ve identified popular content, it’s important to evaluate the relevance and quality of the content. Make sure the content is relevant to your audience and aligns with your brand values. You should also ensure the content is high-quality and free from errors.

By using these tips, insurance agency owners can identify popular content that’s relevant and engaging for their audience. By leveraging popular content, they can save time and effort while still creating compelling content that resonates with their audience.

 

How to Share Popular Content

Once you’ve identified popular content, the next step is to share it effectively on social media. Here are some tips for sharing popular content:

1. Add Your Own Commentary: When sharing popular content, it’s important to add your own commentary to provide context and demonstrate your expertise. Share your thoughts on why the content is relevant to your audience and how it aligns with your brand values.
2. Customize for Each Platform: Each social media platform has its own unique features and requirements. Customize your content for each platform to optimize engagement. For example, on Twitter, use hashtags and tag relevant accounts, while on LinkedIn, focus on providing value to your professional network.
3. Time Your Posts: Timing is key when it comes to sharing content on social media. Use analytics to identify the best times to post for maximum engagement. Schedule your posts ahead of time to ensure consistency and efficiency.
4. Use Visuals: Visuals can make your content more engaging and shareable. Incorporate images, videos, and infographics into your content to increase engagement.
5. Engage with Your Audience: Social media is a two-way conversation. Engage with your audience by responding to comments and messages, and by sharing user-generated content that aligns with your brand.

By using these tips, insurance agency owners can effectively share popular content on social media. By adding their own commentary, customizing content for each platform, timing posts, using visuals, and engaging with their audience, they can create a compelling content strategy that resonates with their audience and helps them achieve their business goals.

 

How to Measure Success

Sharing popular content is an important part of any content strategy, but it’s also important to measure the success of your efforts. Here are some tips for measuring the success of your popular content:

1. Track Engagement Metrics: Use social media analytics to track engagement metrics such as likes, shares, comments, and clicks. This can help you identify which types of content resonate best with your audience and adjust your strategy accordingly.
2. Monitor Traffic: Use website analytics to monitor traffic to your website. This can help you identify which pieces of content are driving traffic and which ones aren’t.
3. Evaluate Conversions: Evaluate the conversion rate of your popular content. Are people taking action after consuming your content, such as filling out a lead form or requesting a quote?
4. Compare with Competitors: Compare your performance with that of your competitors. This can help you identify areas where you can improve and areas where you’re excelling.
5. Review Your Goals: Regularly review your business goals and adjust your content strategy accordingly. Make sure your popular content is aligned with your goals and helping you achieve them.

By using these tips, insurance agency owners can measure the success of their popular content and adjust their strategy accordingly. By tracking engagement metrics, monitoring traffic, evaluating conversions, comparing with competitors, and reviewing their goals, they can ensure their content strategy is effective and aligned with their business objectives.

 

Conclusion

Sharing popular content is a valuable strategy for insurance agency owners looking to build their online presence and engage with their audience. By leveraging popular content, agency owners can save time and effort while still creating compelling content that resonates with their audience. By using social media, news sources, keyword research, competitor analysis, and audience engagement, agency owners can identify popular content that’s relevant and engaging for their audience.

Once you’ve identified popular content, it’s important to share it effectively on social media. By adding your own commentary, customizing content for each platform, timing posts, using visuals, and engaging with your audience, you can create a compelling content strategy that resonates with your audience and helps you achieve your business goals.

It’s also important to measure the success of your popular content to ensure your content strategy is effective and aligned with your business objectives. By tracking engagement metrics, monitoring traffic, evaluating conversions, comparing with competitors, and reviewing your goals, you can ensure your content strategy is effective and driving results.

In conclusion, sharing popular content is a powerful tool for insurance agency owners looking to build their online presence and engage with their audience. By following the tips outlined in this article, insurance agency owners can create a compelling content strategy that resonates with their audience and helps them achieve their business goals.