Getting the locals leads that turn into SALES!
Insurance lead generation is the process of identifying and cultivating potential customers for your insurance business through your marketing efforts. Effective lead generation can be the life force of your business.
Why is your Google Business page so important?
Your Google Business page is the first point of contact for customers searching for businesses in your area. If your page is not optimized for conversions, it is likely you will miss out on valuable customers who are ready to buy. Successful lead generation from your Google Business page requires a few key components. First, you must optimize your business information. This includes photos and information about the products and services your business offers. Next, you will want to make it easy for customers to contact you. This includes a call-to-action button, where customers can easily click to request information. Finally, you’ll want to include a link to your website, so customers can learn more about your business and products.
Why does your Google Business Page matter?
Your Google Business page is not just another channel for marketing your business. It’s a channel that can help you close more sales. In fact, 78% of people search for local businesses on Google. In a recent survey, 94% of respondents stated they use Google search to find businesses near them. And 88% of those people have visited a business’s website. Your Google Business page is the first place people will go to find your business. If you have a poor Google Business page, people searching for your products and services will never know about your business. Customers will never visit your website, so your business will never generate any leads from its website. This is why your Google Business page is so important. It is your first chance to grab the attention of potential customers.
3 things to do after you’ve claimed your Google Business page
If you’ve just claimed your Google Business page, here are three things you can do right away to ensure success: • Optimize the photos on your Google business page. Photos are an important part of your Google Business page. They appear above your business information and can help customers identify your business. If you don’t have great photos, customers may not be able to identify your business. So it’s important to optimize your photos for success. Here’s how: – Take clear, high-quality photos. – Make sure your photos follow the Google Local business image guidelines. – Focus on one product or service at a time. – Make sure your photos are consistent with your brand. • Add a custom business description. Your business description is the first thing customers will read on your Google Business page. Make it count. Make sure it’s easy to read, flows well, and is focused on one key benefit. Customers who visit your page will skim the description looking for the most important information about your business. Your business description is the place to highlight any special offers, unique aspects of your business, or the type of customers you’re targeting. • Add a button to connect with customers via Google Chat Many customers will want to ask questions before they make a purchase. Adding a button to connect with customers via Google Chat can help you close more sales. Customers can click the button, exchange information, and take care of any questions they have before making a purchase. If customers have questions, Google Chat is a great way for them to get the answers they need. It also allows you to connect with customers and talk to them directly and easily. You can solve their questions immediately and close more sales in the process.
With that said…
Your Google Business page is your chance to connect with customers and generate leads for your insurance business. But it’s only successful if it is optimized for conversions. If you want to take your business to the next level Quote Nerds is here to help! Contact us today about the all new Nerd Rocket and let’s launch your business to the next level!