SEO and Why it Matters to you

SEO and Why it Matters to you

As we enter the digital age one thing becomes increasingly clear. Those who strive to stay ahead digitally will reap the benefits of the emerging technological era. Those who do not adapt will fall into obscurity. One way a company can strive to stay ahead in this fast-paced world is through SEO or Search Engine Optimization. So what is SEO, and why does it matter to you? Well as the next few weeks go by we will go over a new segment of SEO every week and how you can use it to help your business.

What is SEO?

SEO is the strategic manipulation of a webpage, and its contents to make sure that it follows specific rules, and guidelines that have been put forth by search engines like Google. While Google and other search engines are not technically “the internet”, they are the lens through which 4 billion people view the internet. 92.24% of all internet inquiries are done through Google, so you can see why it is so important to make sure your website follows its guidelines.

Google’s Guidelines

Google has very specific guidelines by which it deems websites suitable for viewers. A few of these guidelines include page speed, relevant content, and trustworthiness. According to top SEO strategies today if a website follows these guidelines it will be ranked accordingly in Google’s search results.

So why does SEO matter to me?

If you are a business owner that wants to make money in the digital age then SEO matters to you. In the old days, people relied on word of mouth and advertising campaigns to bring awareness to their business. While that still matters today, being ranked high on Google’s search can increase your ROI tenfold. If you are ranked on page one in a google search for a specific keyword it is a fact that your website will receive 90% of all traffic that searches for that term. Whether your business is insurance, running a local diner, or selling camping gear it does not matter. 90% of all searches for that term will eventually land on your website.

So how do I increase my SEO?

For that, you’ll have to stay tuned for our next segment on SEO, Basic SEO Best Practices. If you’re curious about how QuoteNerds can help boost your rankings in the SEO game shoot us an email at sales@forgeyourapp.com.

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