SEO Part 4
SEO and Trustworthiness
What makes a website trustworthy? Is it how it looks, or what it says? No, if that was the case then millions of people wouldn’t be getting scammed every day. What makes a website trustworthy is when people all agree it’s trustworthy.
Why does trust matter to Google?
Google doesn’t want users to have a bad experience, so if possible Google isn’t going to send its users to a website it deems untrustworthy.
How does Google decide what is and is not trustworthy?
Google decides what websites are trustworthy by backlinking. Backlinking is when a website has a link on it that leads to another website. When you put a link on your website that leads to another website you are essentially saying, “I trust this website enough to link to it”. Google views this as a measure of trust. If your website has a lot of other websites linking back to it then Google will deem your website as trustworthy.
How do I get backlinks?
Well, this is where the fun begins. Sometimes you can buy them, but that is generally not recommended. If Google finds out you’re buying backlinks they will purposefully rank you lower. Instead, try reaching out to other business owners. They may be willing to link to your website if you link to theirs. The opportunities are out there, you only need to look for them.
The more backlinks you build, the more Google will believe your website is trustworthy. This will in turn increase your overall rating on Google search, and get you more customers!