5 Essential Insights on Insurance Leads for Agencies
5 Essential Insights on Insurance Leads for Agencies When it comes to insurance leads, they are the foundation of any agency. Having a direct connection between you and customers ensures the success of your agency. However, not all leads are created equal. Some leads will be better than others. So, what makes leads stand out and shine, and what makes a lead turn around and hide? The following are five factors to consider when buying insurance leads. 1. Volume An agent can buy insurance leads in high or low volumes. Smaller agencies can utilize lead filters that can target specific regions to increase their success rates. This method works well because of the low cost-per-lead. The flip side of this is that larger agencies may buy many lead types while using fewer filters. If a larger agency has enough agents to manage the bandwidth of an extensive lead source, this method will work really well. So, the best bet when it comes to handling the volume of leads is to look at the size of your agency. A smaller agency that handles a few high-quality leads a month has an advantage over an agency that handles an abundance of low-quality leads. Remember high quality is the best quality. 2. Source Leads can come from various channels. Determining which channel works best for your agency is the first step towards finding high-quality leads. Search Leads These leads are when customers are the ones making the first contact. So, think click-to-call ads. A customer will click on an ad because they are interested in your services. With these leads, agents have to act fast. A customer wants to receive help the moment they interact with your ad. Moving too slow means your customer just went to your competitor. Social Media Leads These leads are interest-generated through the various social media platforms. They are a perfect opportunity to connect with prospective customers. However, you have to know your audience in order to effectively use these. Figure out what platform your customers use most to reach them SEO Leads Search engine optimization is when a person searches online for the products you sell. For these leads, your website needs to be equipped with SEO measures. Making it appear at the top of a search engine is a goal. However, SEO leads can be a little slow. Making your website equipped for top results can take weeks. Not to mention there is little control in SEO. How Google prioritizes websites is known by Google alone. 3. Filtering A lot of times, companies have pre-determined filters for agencies to work with However, sometimes the options for custom filters are available. They can be a more pricey option, but they provide a lot of benefits. For instance, with custom filtering, you could include factors such as demographics, geographic locations, and current policies. With filters, it’s best to start broad and then narrow them down with consistent use. Whatever factors don’t work just take them out altogether. 4. Return Policy Found a great company with high-quality leads? Check their return policy. A truly exceptional company will have an equally exceptional return policy. Lead companies should take serious measures to exclude leads that are not up to standards. Unfortunately, sometimes bad leads slip through the cracks and end up in your lap. When this happens, how does the company react to a bad lead? Find out what their standards are for bad leads and what the return policy is. If a company leaves you high and dry with a bad lead, you should question how strong their leads are overall. 5. Exclusivity If agents are all buying the same leads, success rates will definitely take a hit. Exclusive leads are your best bet. They are sold to one agent and only one agent. Just like that competition is gone. POOF! It’s important to take into consideration that exclusive leads are going to have a higher price tag attached to them. If you’re planning on only utilizing exclusive leads, this will eat a chunk of your budget. The best method is to use these types of insurance leads as a supplement in your pipeline. For The Best Leads Contact Quote Nerds Today
Lead Generation Strategies To Achieving Your Sales Goals
Lead Generation Strategies To Achieving Your Sales Goals Lead generation is attracting prospects to your business and increasing their interest through nurturing. The end goal is to convert them into customers. There are a lot of tactics and strategies that we can use to increase the number of prospects we get. Not only will an increase in new leads have a direct positive impact on revenue, but your business will also have more potential customers to market to in the future. Therefore, If you’re looking for lead generation tactics to help you crush your sales goals, scroll no more. Here are six lead generation ideas that will nab you relevant leads that turn into loyal customers. Content Marketing to Get More Leads Content marketing is an approach focused on creating and distributing valuable, relevant, and consistent content. Most importantly, this content will attract and retain a clearly-defined audience. It should ultimately drive profitable customer action. Great content marketing should speak to the right people with the right problem(s) your product or services seek to solve with the foundation being high-quality content and storytelling. Here are some of the most common types of content marketing that you may choose to incorporate: Social media content marketing – photos, live videos, pre-recorded videos, stories… Blogs Podcasts Video content marketing Paid ads E-books Attract Customer with Reviews and Testimonials To support your marketing tactics, it’s important to showcase customer reviews or testimonials since people tend to trust word-of-mouth recommendations. They are one of the most basic ways to generate a positive outlook to your brand, build trust with prospects, show social proof, and make you stand out from your competition. It never hurts to ask customers who have worked with you for a long time or have had a great experience from working with you to leave you a review on Google Reviews or Trust Pilot or even a testimonial for your website or social media. Building Authority In Your Field Building authority in your field is a great way to stand out from the competition and position yourself as a go-to thought leader. It is great for both your SEO and for earning the trust of new customers. There are a number of ways you can build authority and be the market leader: Publishing high-quality content about your niche Providing coaching sessions and webinars Writing guest posts for other people’s websites Trying to get your work covered by the press Wide and consistent social media presence Engaging your target audience on social media First, determine which social media platforms your audience is engaged with most. Then, focus on creating great content that both reflects your company values and resonates with them. With this personality in mind, start posting regularly and curating a variety of quality posts around topics relevant to the target demographic. Also, employ great social customer service like always replying to comments and DMs, reaching out to people who you think might be interested in partnering with your brand, and sharing relevant content that communicates your brand personality, or shows customers loving your products. For instance, QuoteNerds manages our own Facebook. Check it out here – Facebook page. Paid Media Paid media serves as an additional promotion method for your content to drive leads to your business quicker. It requires you to pay to showcase your content in front of potential leads in a blink of an eye. It also allows you to reach people who are in line with your target personas. For example, you can base it on their demographics, geographic location, and behavior. The main paid media types are —social media ads or pay-per-click (PPC) advertisements. Once you go live on either of this two, the social platform or Google immediately puts your content to work to start reaching your lead generation goals. Creating offers Offers are the gateways to lead generation. Making irresistible offers is the easiest way to make your marketing generate more leads and sales. Through offers, you attract prospects interested in buying from your brand and quickly convert these bottom-of-funnel prospects who are ready to buy into customers. Here are a few great options to offers you can implement in your lead generation strategy: Discounts and promotions E-books Free trials Webinars and courses Membership and loyalty programs Product demos and consultations To conclude, lead generation is always important. If you don’t take the time to tailor your strategies to suit your specific situation, there is no chance for your business to be successful. Every business wants to increase their conversions, it’s just a matter of how. if you need some help converting your leads into loyal customers through these tactics and more, then talk to the scientists at QuoteNerds today or check us out at QuoteNerds!
Rules for Closing Online Insurance Leads
Many agents are buying online insurance leads every single day. The insurance industry has jumped on the bandwagon of the online lead generation process. However, just like with everything, there are advantages and disadvantages to doing this. Starting with the positives, online leads can serve as an excellent tool for reaching a new client base. The biggest disadvantage is that with online leads becoming more popular the marketplace has become crowded. This means that only the most strategic sales agents will be able to reap all the rewards. When it comes to buying online, agents will have to think creatively when it comes to their closing strategies. Here are some tips for closing online insurance leads. Be There First Potential prospects don’t like waiting around. When they fill out an online form, they know that they will receive a lot of calls. If you are the last agent that gets a hold of a prospect, don’t expect to convert that lead into a sale. The longer you wait, your window of opportunity gets smaller and smaller. To be successful you want to reach this prospect ASAP. However, being the first agent doesn’t do any good if you don’t have some sort of strategy to impress them. You want to wow the prospect with a simple sales pitch and a follow-up to get in touch by email. Follow Up After contacting a prospect, a solid sales agent knows that’s not the final step in nailing a sale. After a phone call is done, shoot them an email detailing the important information. Prospects have an easier time processing the information if they have some time to read over it. Now, a common rookie mistake is giving a prospect too much time. If you don’t hear back from them, follow up with a phone call or another email. If you are a sales agent that actively tries to engage with prospects you already have a leg up on a majority of other sale agents. About 61% of sale agents don’t follow up on leads that come their way. It’s important to mention that there is a fine between being an attentive sales agent and an annoying problem. When following up, don’t be too persistent. In the event of a prospect expressing their desire to not be contacted, honor this wish. Think Like A Customer Potential prospects are going to comparison shop for insurance. When it comes to swaying a customer’s mind, you have to think like a customer. You have to view the buying process in a way that mimics a prospect’s brain. If you have a solid understanding of where the sales opportunities lie along the buying process, you have an advantage over other sales agents. Most of the time, customers are shopping for cheaper deals. However, this is not always the case. As a sales agent, you need to understand a prospect’s needs and preferences to truly nail a sale. It’s an effective way that helps with closing online leads. Make Yourself Invaluable When you are talking to a prospective customer, it’s always a good idea to be an active listener. Not only that, make it clear, to the person on the phone, that you are invested in establishing their satisfaction. In order to achieve this, you will have to know your stuff. So, be up to date on rates, information, legislation, and any future changes that will affect the prospect. Informing a prospect of all the valuable information helps establish a level of trust. In doing so, a prospect will feel more comfortable with you. Any insurance worries they might have had will start drifting away. It’s much easier closing insurance leads when they see you as a personal guide on their path to success. Conclusion When it comes to handling online insurance leads a sales agent will need to be strong and creative in their strategies. Since the market has become over-saturated, you’ll need to stand out from other agents. You need to be engaged and self-disciplined throughout the whole process. Utilize these tips for closing online leads, and you’ll be closing deals left and right. GET YOUR ONLINE LEADS WITH QUOTENERDS