Boost Your Insurance Agency Success with If-Then Strategies
Boost Your Insurance Agency Success with If-Then Strategies As an insurance agency owner, you are always looking for ways to improve your business and provide the best possible service to your clients. One essential aspect of this is effective communication. Every client is unique, with different needs and preferences. Therefore, tailoring your communication to each client is crucial to create a personalized experience that makes them feel valued and heard. In this blog, we will discuss the benefits of customizing your communication to each client, including increased customer satisfaction and higher sales. We will provide examples of effective statements that you can use to improve your communication with clients and enhance their experience with your insurance agency. By the end of this blog, you will have a better understanding of how to effectively communicate with your clients, identify their needs, and provide the best possible service to them. You’ll also have practical tips to help you tailor your communication and make it more personalized, helping your insurance agency stand out from the competition. So, let’s dive into the importance of customizing your communication to each client and discover how to create a personalized experience that will benefit both your clients and your insurance agency. Understanding Client Needs As an insurance agency owner, understanding your clients’ needs is critical to providing the best possible service. When you understand your clients’ needs, you can provide tailored solutions that meet their unique needs and preferences, which will ultimately lead to higher customer satisfaction and retention rates. To understand your clients’ needs, you need to start by identifying the different types of clients you have. You may have clients who are focused on cost savings, while others prioritize having comprehensive coverage. Some clients may be focused on convenience, while others value personal relationships with their agent. By understanding these different client types, you can tailor your communication and service to each client’s specific needs. Additionally, it’s essential to understand the behavior and psychology of your clients. For example, some clients may be risk-averse and prefer conservative insurance plans, while others may be more risk-tolerant and prefer more aggressive plans. Understanding these personality traits and psychological factors can help you craft more effective communication and service tailored to your clients’ unique needs and preferences. Overall, understanding your clients’ needs is an ongoing process that requires constant attention and effort. By continually learning about your clients and understanding their unique needs, you can provide personalized service that sets your insurance agency apart from the competition. Benefits of Personalized Communication Personalized communication is essential for insurance agency owners as it helps to build a strong relationship with clients and create a positive customer experience. By tailoring your communication to each client, you can provide a more customized service that meets their specific needs and preferences. This can have several benefits for your insurance agency, including: Increased customer satisfaction: Personalized communication can help your clients feel valued and heard, leading to increased customer satisfaction. When clients feel that their unique needs and preferences are being considered, they are more likely to be happy with the service they receive from your agency. Higher sales and retention rates: By providing personalized service that meets each client’s specific needs, you can increase sales and retention rates. Clients who feel that their needs are being met are more likely to continue doing business with your agency and recommend your services to others. Competitive advantage: In today’s competitive insurance industry, standing out from the competition is essential. Personalized communication can help your agency differentiate itself from other agencies that provide a more generic approach to service. Overall, personalized communication is a powerful tool for insurance agency owners. By tailoring your communication to each client’s unique needs, you can create a positive customer experience, increase customer satisfaction, and build long-lasting relationships that benefit your agency in the long run. Crafting Effective Personalized Statements Crafting effective personalized statements is essential for insurance agency owners looking to provide customized service to their clients. The key is to create statements that are tailored to each client’s unique needs and preferences while still conveying the necessary information. Here are some techniques for crafting effective personalized statements: Use the client’s name: Using the client’s name in communication can make them feel valued and heard. Addressing them by their name also helps to create a more personal connection between the client and the agent. Focus on the client’s specific needs: When crafting personalized statements, it’s important to focus on the client’s specific needs and preferences. This can be achieved by asking questions and actively listening to the client’s responses. Use positive language: Using positive language can help create a positive customer experience. Avoid using negative or accusatory language, and instead focus on solutions and positive outcomes. Be concise and clear: Personalized statements should be concise and clear, conveying the necessary information without overwhelming the client with unnecessary details. Use examples: Providing examples of how a particular insurance plan or coverage can benefit the client can help them understand the value of your services and feel more confident in their decision-making. By using these techniques, insurance agency owners can craft effective personalized statements that meet each client’s unique needs and preferences. This can lead to a more positive customer experience, increased customer satisfaction, and higher sales and retention rates. Incorporating Personalized Statements into Communication Incorporating personalized statements into communication with clients is essential for insurance agency owners looking to provide customized service. Here are some ways to incorporate personalized statements into your communication: Use technology: Many insurance agencies use customer relationship management (CRM) software to track client information, including their preferences and needs. By leveraging this technology, agents can personalize their communication by addressing clients by name and providing customized solutions. Ask questions: Asking questions and actively listening to clients’ responses can help agents understand their unique needs and preferences. This information can then be used to craft personalized statements that resonate with the client. Use
Empathetic Communication: Connecting with Clients
Effective communication is essential in the insurance industry, where clients rely on agents to help them navigate complex policies and procedures. However, simply relaying information to clients is not enough to build a strong and loyal client base. Insurance agents must also understand and address their clients’ emotions and needs, using empathy to connect with them on a deeper level. Empathy is the ability to understand and share the feelings of another person. It is a crucial skill for insurance agents to have, as it allows them to relate to their clients and build trust and rapport. When agents demonstrate empathy, they can better understand their clients’ needs and concerns, which can ultimately lead to better service and higher client satisfaction. In this blog, we will discuss the importance of empathy in the insurance industry and provide tips for insurance agency owners to implement empathetic communication strategies. We will explore the benefits of understanding clients’ emotions, using empathetic language, and training agents on empathetic communication. By prioritizing empathy in their communication with clients, insurance agency owners can improve client satisfaction and retention, leading to a more successful and thriving agency. The Importance of Empathy in Insurance Empathy is a crucial component of effective communication in the insurance industry. Insurance policies and procedures can be complex and difficult for clients to understand, leading to frustration and confusion. When agents demonstrate empathy, they can help alleviate these negative emotions and build trust with their clients. One of the key benefits of empathy is the ability to better understand clients’ needs and concerns. By putting themselves in their clients’ shoes, agents can gain a deeper understanding of their clients’ unique situations and tailor their communication accordingly. For example, an agent who understands that a client has recently experienced a loss may be able to offer more compassionate and personalized support. Empathy also helps insurance agents to better anticipate and address potential problems. When agents are attuned to their clients’ emotions, they can spot potential issues early and work to address them proactively. This can help prevent misunderstandings, minimize frustrations, and improve client satisfaction. Furthermore, empathetic communication can help agents build stronger, more long-lasting relationships with their clients. When clients feel heard, understood, and valued, they are more likely to stick with their insurance provider and recommend their services to others. Empathy can also help to diffuse tense situations, leading to smoother and more productive communication overall. In short, empathy is a crucial skill for insurance agents to have. By prioritizing empathetic communication, insurance agency owners can improve client satisfaction, prevent misunderstandings, and build long-lasting relationships with their clients. Understanding Clients’ Emotions Understanding clients’ emotions is a critical aspect of providing empathetic communication in the insurance industry. Clients may experience a wide range of emotions when dealing with insurance, including frustration, confusion, anxiety, and even grief. By understanding and addressing these emotions, insurance agents can provide better support and service to their clients. One common emotion that clients may experience when dealing with insurance is frustration. Insurance policies and procedures can be complex and difficult to navigate, leading clients to feel overwhelmed and helpless. By acknowledging their clients’ frustration and offering support and guidance, agents can help alleviate these negative emotions and build trust with their clients. Confusion is another emotion that clients may experience when dealing with insurance. Clients may struggle to understand the details of their policy or the claims process, leading to anxiety and uncertainty. Agents can help alleviate confusion by providing clear and concise explanations, breaking down complex concepts into manageable pieces, and offering resources to help clients better understand their policy. In some cases, clients may also experience grief or loss, such as when filing a claim for a lost or damaged item. Empathetic agents can offer compassionate support and reassurance, acknowledging their clients’ feelings and offering resources or support as needed. By understanding clients’ emotions, insurance agents can provide more personalized and compassionate service, building stronger relationships with their clients. This can ultimately lead to higher client satisfaction and retention, as well as positive word-of-mouth referrals. Using Empathetic Language Using empathetic language is an essential part of providing effective communication in the insurance industry. The words we use can have a powerful impact on how clients perceive and respond to us. Empathetic language is language that acknowledges and validates clients’ emotions and demonstrates a willingness to understand their unique situation. One key component of empathetic language is the use of active listening. Active listening means listening to understand, rather than just waiting for our turn to speak. When agents actively listen to their clients, they demonstrate that they care about their clients’ concerns and are willing to help. This can help build trust and rapport between the agent and the client. Another important aspect of empathetic language is the use of positive phrasing. For example, instead of saying, “I’m sorry, but your claim has been denied,” an agent could say, “I understand how frustrating this news is. Let’s explore other options to get you the coverage you need.” This approach acknowledges the client’s feelings while also offering a solution-oriented mindset. Empathetic language also involves avoiding negative or judgmental language. Instead of blaming or criticizing clients for their mistakes, agents should use language that focuses on solutions and support. For example, instead of saying, “You should have known better,” an agent could say, “Let’s work together to find a solution to this problem.” By using empathetic language, insurance agents can demonstrate their commitment to providing quality service and support to their clients. Empathetic language can help build trust and rapport, prevent misunderstandings, and improve overall client satisfaction. Implementing Empathy in Your Agency Implementing empathy in your insurance agency is crucial for improving communication, building stronger client relationships, and ultimately increasing client satisfaction and retention. Here are some practical steps you can take to foster an empathetic culture in your agency: Train Your Team: Empathy is a skill that can be developed and honed. Provide
5 Essential Insights on Insurance Leads for Agencies

5 Essential Insights on Insurance Leads for Agencies When it comes to insurance leads, they are the foundation of any agency. Having a direct connection between you and customers ensures the success of your agency. However, not all leads are created equal. Some leads will be better than others. So, what makes leads stand out and shine, and what makes a lead turn around and hide? The following are five factors to consider when buying insurance leads. 1. Volume An agent can buy insurance leads in high or low volumes. Smaller agencies can utilize lead filters that can target specific regions to increase their success rates. This method works well because of the low cost-per-lead. The flip side of this is that larger agencies may buy many lead types while using fewer filters. If a larger agency has enough agents to manage the bandwidth of an extensive lead source, this method will work really well. So, the best bet when it comes to handling the volume of leads is to look at the size of your agency. A smaller agency that handles a few high-quality leads a month has an advantage over an agency that handles an abundance of low-quality leads. Remember high quality is the best quality. 2. Source Leads can come from various channels. Determining which channel works best for your agency is the first step towards finding high-quality leads. Search Leads These leads are when customers are the ones making the first contact. So, think click-to-call ads. A customer will click on an ad because they are interested in your services. With these leads, agents have to act fast. A customer wants to receive help the moment they interact with your ad. Moving too slow means your customer just went to your competitor. Social Media Leads These leads are interest-generated through the various social media platforms. They are a perfect opportunity to connect with prospective customers. However, you have to know your audience in order to effectively use these. Figure out what platform your customers use most to reach them SEO Leads Search engine optimization is when a person searches online for the products you sell. For these leads, your website needs to be equipped with SEO measures. Making it appear at the top of a search engine is a goal. However, SEO leads can be a little slow. Making your website equipped for top results can take weeks. Not to mention there is little control in SEO. How Google prioritizes websites is known by Google alone. 3. Filtering A lot of times, companies have pre-determined filters for agencies to work with However, sometimes the options for custom filters are available. They can be a more pricey option, but they provide a lot of benefits. For instance, with custom filtering, you could include factors such as demographics, geographic locations, and current policies. With filters, it’s best to start broad and then narrow them down with consistent use. Whatever factors don’t work just take them out altogether. 4. Return Policy Found a great company with high-quality leads? Check their return policy. A truly exceptional company will have an equally exceptional return policy. Lead companies should take serious measures to exclude leads that are not up to standards. Unfortunately, sometimes bad leads slip through the cracks and end up in your lap. When this happens, how does the company react to a bad lead? Find out what their standards are for bad leads and what the return policy is. If a company leaves you high and dry with a bad lead, you should question how strong their leads are overall. 5. Exclusivity If agents are all buying the same leads, success rates will definitely take a hit. Exclusive leads are your best bet. They are sold to one agent and only one agent. Just like that competition is gone. POOF! It’s important to take into consideration that exclusive leads are going to have a higher price tag attached to them. If you’re planning on only utilizing exclusive leads, this will eat a chunk of your budget. The best method is to use these types of insurance leads as a supplement in your pipeline. For The Best Leads Contact Quote Nerds Today
Lead Generation Strategies To Achieving Your Sales Goals

Lead Generation Strategies To Achieving Your Sales Goals Lead generation is attracting prospects to your business and increasing their interest through nurturing. The end goal is to convert them into customers. There are a lot of tactics and strategies that we can use to increase the number of prospects we get. Not only will an increase in new leads have a direct positive impact on revenue, but your business will also have more potential customers to market to in the future. Therefore, If you’re looking for lead generation tactics to help you crush your sales goals, scroll no more. Here are six lead generation ideas that will nab you relevant leads that turn into loyal customers. Content Marketing to Get More Leads Content marketing is an approach focused on creating and distributing valuable, relevant, and consistent content. Most importantly, this content will attract and retain a clearly-defined audience. It should ultimately drive profitable customer action. Great content marketing should speak to the right people with the right problem(s) your product or services seek to solve with the foundation being high-quality content and storytelling. Here are some of the most common types of content marketing that you may choose to incorporate: Social media content marketing – photos, live videos, pre-recorded videos, stories… Blogs Podcasts Video content marketing Paid ads E-books Attract Customer with Reviews and Testimonials To support your marketing tactics, it’s important to showcase customer reviews or testimonials since people tend to trust word-of-mouth recommendations. They are one of the most basic ways to generate a positive outlook to your brand, build trust with prospects, show social proof, and make you stand out from your competition. It never hurts to ask customers who have worked with you for a long time or have had a great experience from working with you to leave you a review on Google Reviews or Trust Pilot or even a testimonial for your website or social media. Building Authority In Your Field Building authority in your field is a great way to stand out from the competition and position yourself as a go-to thought leader. It is great for both your SEO and for earning the trust of new customers. There are a number of ways you can build authority and be the market leader: Publishing high-quality content about your niche Providing coaching sessions and webinars Writing guest posts for other people’s websites Trying to get your work covered by the press Wide and consistent social media presence Engaging your target audience on social media First, determine which social media platforms your audience is engaged with most. Then, focus on creating great content that both reflects your company values and resonates with them. With this personality in mind, start posting regularly and curating a variety of quality posts around topics relevant to the target demographic. Also, employ great social customer service like always replying to comments and DMs, reaching out to people who you think might be interested in partnering with your brand, and sharing relevant content that communicates your brand personality, or shows customers loving your products. For instance, QuoteNerds manages our own Facebook. Check it out here – Facebook page. Paid Media Paid media serves as an additional promotion method for your content to drive leads to your business quicker. It requires you to pay to showcase your content in front of potential leads in a blink of an eye. It also allows you to reach people who are in line with your target personas. For example, you can base it on their demographics, geographic location, and behavior. The main paid media types are —social media ads or pay-per-click (PPC) advertisements. Once you go live on either of this two, the social platform or Google immediately puts your content to work to start reaching your lead generation goals. Creating offers Offers are the gateways to lead generation. Making irresistible offers is the easiest way to make your marketing generate more leads and sales. Through offers, you attract prospects interested in buying from your brand and quickly convert these bottom-of-funnel prospects who are ready to buy into customers. Here are a few great options to offers you can implement in your lead generation strategy: Discounts and promotions E-books Free trials Webinars and courses Membership and loyalty programs Product demos and consultations To conclude, lead generation is always important. If you don’t take the time to tailor your strategies to suit your specific situation, there is no chance for your business to be successful. Every business wants to increase their conversions, it’s just a matter of how. if you need some help converting your leads into loyal customers through these tactics and more, then talk to the scientists at QuoteNerds today or check us out at QuoteNerds!
Rules for Closing Online Insurance Leads

Many agents are buying online insurance leads every single day. The insurance industry has jumped on the bandwagon of the online lead generation process. However, just like with everything, there are advantages and disadvantages to doing this. Starting with the positives, online leads can serve as an excellent tool for reaching a new client base. The biggest disadvantage is that with online leads becoming more popular the marketplace has become crowded. This means that only the most strategic sales agents will be able to reap all the rewards. When it comes to buying online, agents will have to think creatively when it comes to their closing strategies. Here are some tips for closing online insurance leads. Be There First Potential prospects don’t like waiting around. When they fill out an online form, they know that they will receive a lot of calls. If you are the last agent that gets a hold of a prospect, don’t expect to convert that lead into a sale. The longer you wait, your window of opportunity gets smaller and smaller. To be successful you want to reach this prospect ASAP. However, being the first agent doesn’t do any good if you don’t have some sort of strategy to impress them. You want to wow the prospect with a simple sales pitch and a follow-up to get in touch by email. Follow Up After contacting a prospect, a solid sales agent knows that’s not the final step in nailing a sale. After a phone call is done, shoot them an email detailing the important information. Prospects have an easier time processing the information if they have some time to read over it. Now, a common rookie mistake is giving a prospect too much time. If you don’t hear back from them, follow up with a phone call or another email. If you are a sales agent that actively tries to engage with prospects you already have a leg up on a majority of other sale agents. About 61% of sale agents don’t follow up on leads that come their way. It’s important to mention that there is a fine between being an attentive sales agent and an annoying problem. When following up, don’t be too persistent. In the event of a prospect expressing their desire to not be contacted, honor this wish. Think Like A Customer Potential prospects are going to comparison shop for insurance. When it comes to swaying a customer’s mind, you have to think like a customer. You have to view the buying process in a way that mimics a prospect’s brain. If you have a solid understanding of where the sales opportunities lie along the buying process, you have an advantage over other sales agents. Most of the time, customers are shopping for cheaper deals. However, this is not always the case. As a sales agent, you need to understand a prospect’s needs and preferences to truly nail a sale. It’s an effective way that helps with closing online leads. Make Yourself Invaluable When you are talking to a prospective customer, it’s always a good idea to be an active listener. Not only that, make it clear, to the person on the phone, that you are invested in establishing their satisfaction. In order to achieve this, you will have to know your stuff. So, be up to date on rates, information, legislation, and any future changes that will affect the prospect. Informing a prospect of all the valuable information helps establish a level of trust. In doing so, a prospect will feel more comfortable with you. Any insurance worries they might have had will start drifting away. It’s much easier closing insurance leads when they see you as a personal guide on their path to success. Conclusion When it comes to handling online insurance leads a sales agent will need to be strong and creative in their strategies. Since the market has become over-saturated, you’ll need to stand out from other agents. You need to be engaged and self-disciplined throughout the whole process. Utilize these tips for closing online leads, and you’ll be closing deals left and right. GET YOUR ONLINE LEADS WITH QUOTENERDS
6 Strategies for Quality Leads to Your Business
6 Strategies for Quality Leads to Your Business As a sales agent, you know how tough it is to find reliable leads that convert and don’t smell like spam. This is exactly where the mad scientists at QuoteNerds come into play. We know how important it is for a brand to generate as many leads as possible, so we’ve developed strategies and dived into all of the research to give you the highest quality leads for your insurance, mortgage or HVAC & Plumbing business. Here are ways QuoteNerds can help you get more quality leads for your business. Get More Quality Phone Calls If you’re looking to dominate your local market and you’re not marketing to a local client base, you’re wasting your time and money. We help to identify strategies to increase phone calls to your business and help you gain more leads. Our goal is for your list to grow in order to build a robust client base. Boost Brand Awareness With strategies in play, we help your business become the most recognizable in your area. We help you stand out from your competitors by establishing a dominant brand name that people remember and trust. By enhancing your digital presence, you can build a business empire using social media tools such as Instagram, Facebook, LinkedIn, Pinterest, TikTok, and Twitter. Also, by providing a consistent presence online, we help your brand dominate the market and be the market leader. Build Your Recommendation Network Online reviews are essential in helping to gain the trust of potential customers. We help businesses create a solid strategy for obtaining reviews and building an internal reputation management process. Our marketing consultants help you gain strong, reliable reviews to help you rank top-notch amongst your local competitors. Engage Prospective Clients with Content By creating helpful content that is meaningful to users, you can build your brand and increase prospective customers’ faith in your company’s skillset. We create significant content to optimize your business through social media, website pages, blogging, and Google My Business. Technology Integration We provide multiple tools to market your business. Using digital technology across multiple platforms increases your audience base. QuoteNerds plans and creates social media content, websites, optimization, blogs, emails, and advertising to build traffic to your company. More is better when it comes to marketing your business! Reporting and Data Analysis Our team is made up of data experts that break down the reports for your brand. Leave it to us to look at the intent traffic that comes from calls, clicks, and forms that you receive. Your company will gain a better understanding of each impression that comes from a potential customer. Also, grasping the data and reports will show you ways to get more business too. In conclusion, QuoteNerds can help you find new leads for your business. Quality leads delivered on-demand—it sounds like every business’s dream come true. It is time to stop wondering how to find new business and start acting in ways that will ensure that clients come to you. You have options and QuoteNerds can help you make the best decision on how we can help you reach your sales goal(s) this year. QuoteNerds works hard to make quality lead generation a reality! Get in touch with us today!
Lead Generation Strategies To Achieving Your Sales Goals
Lead Generation Strategies To Achieving Your Sales Goals Lead generation is attracting prospects to your business and increasing their interest through nurturing. The end goal is to convert them into customers. There are a lot of tactics and strategies that we can use to increase the number of prospects we get. Not only will an increase in new leads have a direct positive impact on revenue, but your business will also have more potential customers to market to in the future. Therefore, If you’re looking for lead generation tactics to help you crush your sales goals, scroll no more. Here are six lead generation ideas that will nab you relevant leads that turn into loyal customers. Content Marketing to Get More Leads Content marketing is an approach focused on creating and distributing valuable, relevant, and consistent content. Most importantly, this content will attract and retain a clearly-defined audience. It should ultimately drive profitable customer action. Great content marketing should speak to the right people with the right problem(s) your product or services seek to solve with the foundation being high-quality content and storytelling. Here are some of the most common types of content marketing that you may choose to incorporate: Social media content marketing – photos, live videos, pre-recorded videos, stories… Blogs Podcasts Video content marketing Paid ads E-books Attract Customer with Reviews and Testimonials To support your marketing tactics, it’s important to showcase customer reviews or testimonials since people tend to trust word-of-mouth recommendations. They are one of the most basic ways to generate a positive outlook to your brand, build trust with prospects, show social proof, and make you stand out from your competition. It never hurts to ask customers who have worked with you for a long time or have had a great experience from working with you to leave you a review on Google Reviews or Trust Pilot or even a testimonial for your website or social media. Building Authority In Your Field Building authority in your field is a great way to stand out from the competition and position yourself as a go-to thought leader. It is great for both your SEO and for earning the trust of new customers. There are a number of ways you can build authority and be the market leader: Publishing high-quality content about your niche Providing coaching sessions and webinars Writing guest posts for other people’s websites Trying to get your work covered by the press Wide and consistent social media presence Engaging your target audience on social media First, determine which social media platforms your audience is engaged with most. Then, focus on creating great content that both reflects your company values and resonates with them. With this personality in mind, start posting regularly and curating a variety of quality posts around topics relevant to the target demographic. Also, employ great social customer service like always replying to comments and DMs, reaching out to people who you think might be interested in partnering with your brand, and sharing relevant content that communicates your brand personality, or shows customers loving your products. For instance, QuoteNerds manages our own Facebook. Check it out here – Facebook page. Paid Media Paid media serves as an additional promotion method for your content to drive leads to your business quicker. It requires you to pay to showcase your content in front of potential leads in a blink of an eye. It also allows you to reach people who are in line with your target personas. For example, you can base it on their demographics, geographic location, and behavior. The main paid media types are —social media ads or pay-per-click (PPC) advertisements. Once you go live on either of this two, the social platform or Google immediately puts your content to work to start reaching your lead generation goals. Creating offers Offers are the gateways to lead generation. Making irresistible offers is the easiest way to make your marketing generate more leads and sales. Through offers, you attract prospects interested in buying from your brand and quickly convert these bottom-of-funnel prospects who are ready to buy into customers. Here are a few great options to offers you can implement in your lead generation strategy: Discounts and promotions E-books Free trials Webinars and courses Membership and loyalty programs Product demos and consultations To conclude, lead generation is always important. If you don’t take the time to tailor your strategies to suit your specific situation, there is no chance for your business to be successful. Every business wants to increase their conversions, it’s just a matter of how. if you need some help converting your leads into loyal customers through these tactics and more, then talk to the scientists at QuoteNerds today or check us out at QuoteNerds!
UX What is it?
UX, What is it? You may have heard of the term UX before in terms of business development. Oftentimes people use it interchangeably with UI. While you may be tempted to do so, you should know that they are two totally different concepts. UX is an abbreviation for User Experience. It’s the manipulation of a digital platform so that users have a better experience with whatever it is they are using. Are they enjoying their time spent using a product? It takes into account all of the parts of a digital experience like colors, images, videos, how they found the platform, and how they felt after the platform. How do you measure UX? We measure UX through the following metrics: Usable Useful Desirable Accessible Credible Findable Whatever product or service your agency offers, a good way to increase UX is to comb through your product and ask yourself the questions that correspond with the metrics above. When you combine the above metrics what you get is the perceived value of your product. Try to put yourself in the shoes of your intended audience and work through your product. Taking the time to do this can reveal areas that need improvement. UX also ties into SEO. One major facet that google measures in its algorithm is accessibility. If someone has poor eyesight, how are they able to view your website? The colors you use could make reading text harder, or if your font is too small it may be difficult to follow along. These are all considerations you must make when thinking about the user experience your product has. Curious about how taking advantage of UX can amplify your conversions? Give us a shout at marketing@forgeyourapp.com
UI What is it?
UI What is it? You may have heard of UI in tech-related circles but UI encompasses much more than your favorite app. UI can be applied to anything. Your stove has UI, so does your TV remote. UI is an abbreviation for User Interface. UI is the way that a user interacts with a product. While it seems like it’s not a huge deal UI is one of the most powerful techniques you can use to influence user behavior. Take Google for example. We all know that Google tracks our location via our smartphones, but do you know how to turn that tracking feature off? If you said no don’t worry. You’re in the majority of people. Within the fine print next to the box you checked when downloading google maps, Google wrote in that they have the right to log your location, but that the user can turn that feature off. The tracking features controls are usually hidden deep within the app, intentionally making it harder to find and turn off. That is the power of user interface. It’s the ability to intentionally steer a user’s focus towards, or away from something and the power lies in the point of focus. At its best, UI is intuitive. It provides massive amounts of value to the user and makes using the product easier and more enjoyable. At its worst, it’s manipulative. How can I make use of UI? The easiest way to make use of UI in your agency is by creating a customer journey map. If you were a customer what would be the steps you take to purchase your product? Walk yourself through these steps and make tweaks and adjustments along the way to make the process a much simpler and easier one. Ready to make the most out of UI for your business? Reach out to us at marketing@forgeyourapp.com to get started!
What is emotional marketing, and why your business needs it
What is emotional marketing, and why your business needs it? Emotions. We all feel them. Sometimes they guide us, other times they control us. They can help us create connections or they can drive us to sever them. No matter what you think about them, they influence many of your decisions. Emotions can be used in your business strategy as well. They can be the difference between good marketing, and great marketing. What is Emotional Marketing? Emotional Marketing is the art of conveying not a message, but a feeling. It’s invoking specific feelings that inspire a specific action. Oftentimes when we think about marketing we tend to get caught up in the numbers. KPIs, clicks, impressions, conversions, all of these are important, but what’s the driving force behind these numbers? The answer is emotions. People will forget what you say and what you do, but people will never forget how you made them feel. We are all emotional creatures and this rings true in the aspect of business as well. Emotional Marketing is the understanding that if you sell life insurance, you’re not actually selling life insurance. You are selling an assurance that if someone is taken from this world early, their family will receive monthly payments. It’s security against the unknown, and the feeling of being secure is a powerful emotion. Whatever emotion you’re trying to evoke in your business needs to be well thought out and represented through all of its aspects. When used correctly, emotional marketing makes people decide with their hearts. Anytime someone is going to make a big purchase their heart is going to be involved. No matter what the data shows, if a person feels something isn’t right they won’t buy it. How to start using emotional marketing Know your audience. Figure out what drives them. What are their fears, and aspirations? After you feel you have a good understanding it’s time to start crafting that emotion. Start with the colors. Colors convey an unspoke message to all that view them. Decide what emotion you want to inspire and try to decide what color best represents it. Examples include Red shows power, Green represents growth, Blue relaxes, and Purple displays ambition. Tell a story. We all love stories. It’s what our entire perception of reality is built on. Stories show depth and understanding. They inspire us to take action and encourage us to move forward. Share your story with your audience to foster a deeper connection. Project an ideal image. Many advertisements focus on how we’re currently feeling. The problem with this is current moods are fleeting. Instead, project how your audience wants to feel. Show them how great they will feel while using your products. Entwining emotions into your marketing strategies is the secret ingredient that turns people into lifetime customers. It helps to not only strengthen current connections but fosters new ones as well. Align these with your company goals and you’ll see some of your most effective marketing campaigns be well rewarded.